Selasa, 24 Mei 2011

Business online tips







Between the rise of good news will be business opportunities via the Internet, began to grow new myths or assumptions that are often misinterpreted. Here are some myths or assumptions about online business that would not fit or is often misunderstood.


Online business is Cheap
The assumption that most favored people is the assumption that starting an online business is cheap, the alias does not cost that much.
This is not wrong, although not entirely correct. To start an online store does not necessary cost of renting a booth at a luxury mall in downtown. So the cost is not supposed to store business for real.
However, running an online store, like a business in general, not too different.
To achieve a success, online business still involves common factors, such as venture capital, operational costs, marketing strategies, and more. Obviously this requires a considerable cost, depending on the hype that will be done.
In addition, the online business, you also will deal with the world of technology.
You should be grateful if you understand all the ins and outs of the Internet and how it works, including the ways to initiate and maintain an online store. To understand it, maybe done by searching for information or consultation as much as possible.
However, if you can do it all from beginning to end? One time is also needed one person specifically assigned to oversee the performance of this online store. This is workforce that is not needed in a real store.
In essence, the cost is relative, according to your needs.
If you are satisfied with the appearance of the store at least, to sell 10 items per day, at a cost sufficient to simply cover the operating costs, of course not needed much money.But when you're trying to achieve a successful business with a turnover of billions of dollars per month, do not underestimate the cost factor.



Start with Free Domain Only
Many people thinks a free domain name can be an alternative to save costs. But trust me, if you can not afford to buy a domain with a price of 100 thousand per year, do not start a business, let alone online store.
Do not underestimate a domain name, because this is the most major chain that combines all the elements of your online business, from the name, address, brand,corporate image, or send e-mail. Overall uniformity of these elements will form its ownimage, and make it easier to communicate with your customers.
In addition, free domain usually also have some disadvantages. For example, the display ads on pages of your site. This is not only annoying, but also will "destroy" the company's image (an impressive "less capable").
Not to mention the free domain name which is also often abused by spam bots, to disseminate content that is not within the rules. As a result, your domain can be considered as one part of the spammers and should not be treated.
Therefore, make sure that the domain name has been registered with your name, personal or company name.
For administrative and technical affairs, usually the service provider domain registrar can make sub-accounts. This will allow your staff team or domain tweaking settings,without taking over ownership. If the domain is at hand, the owner could move from oneservice to another, without any restraint.



All Can Do by own
To build an online store is perfect, it takes a lot of expertise and experience, ranging from the understanding of technology, application design, and attention to security issues.
This does not include other business skills, such as marketing strategy, accounting and finance, and labor. Therefore, there is no super human can and expert in all things.
In fact, due to limited funds (so the cost of online stores are often called "cheap" as point number one), many people tend to seek out and all the knick-knacks own online store preparation, from beginning to end.
So, they were great in preparing an online store, but have spent valuable time to learn programming, web design, set up a server, and so forth. Is not time supposed to be used to run a business?
To overcome this problem, usually an online shop owner can hire a consultant or experienced professionals. Obviously there are costs (usually cost a premium), especially if the store owners want a satisfactory outcome.
One economical solution is to use ready-made applications, such as online stores ready to use with a choice of attractive design templates. With the domain name is yoursentirely, you are free to switch services or solutions, without sacrificing your business name.
Display or machine may change, but customers still using the same domain name as a constant reference.



I Do not Need A Designer
Technical things sometimes tend to be more important, than the design matters. If a site is inaccessible due to technical problems, it is definitely the site failed to fulfill its functions. While the role of design is still underestimated, because of failure to display does not feel the direct impact.
The rationale is to make the role of a web designer online store to be neglected. In fact,many developers tend to act as a designer to build an online store from scratch.
In fact, the appearance of the site not to be underestimated, because the viewer from beginning to end is not the programming codes. Conversely, design matters are also likely to invite subjective assessment. So the programmer or designer what kind o fgood, or meet the needs of users
Simply put, try to assess a site view your online store from the presentation of clear information and convenience in use, rather than purely artistic terms.
Therefore, try to ask yourself and some friends, if the site made ​​them easy enough to find the desired goods.
A reliable designers will depart from a problem and tries to present a solution to solvethe problem. This is different from an artist tends to unpredictable and more concerned about the value of a work of art.



Use Open Source Solutions
Growing popularity of open source applications these days, thanks to community support was so strong.
The concept can be described as open source software is built together by the community and in general does not charge a usage fee, even for commercial purposes.
For the needs of online stores, many open source solutions offered. Ranging from operating systems to application servers online stores. Do not doubt the quality is even open source applications are generally free.
Basically, open source solutions is the right choice to address the needs generally. But sometimes, because of the demands of products, ready-made solutions can not beused directly without going through an adjustment.
Keep in mind, using ready-made solution has also resulted in a reduction of freedom or flexibility in the future. Therefore, any solution must not choose to use, without thinking about an exit strategy.



No Need to Pay Extra Ads
Basically, an online store does not appear in the eyes. So his presence can not be perceived by our senses directly (without the aid of computer equipment and Internet services).
This difference is also in turn will increase our homework because we have to promote it more actively. The concept of online stores that had to be cheap, now began overwhelmed by the costs, including marketing and advertising costs extra.
Some rely heavily on Google's online store as a resource to improve the visitors, in part by arranging and outsmart your keywords. It takes skill to be learned.
Well, we are confronted again with the previous question, namely whether to do this yourself or hire professional services? Is Google's contribution is already satisfied?
In addition to SEO, marketing tricks the second most popular is the "word of mouth".This is motivated by reasons for free, not because of efficiency.
Keep in mind that marketing activity is not just a talk from mouth to mouth, but also ofmany other strategies. Even the paid advertising on Google or Facebook can accelerate the process of "word of mouth" later. Is not a product must be shown first,worth talking about?
A common mistake made ​​is not with the election strategy, but because there was no attempt to compensate for one activity with another campaign would be to accelerate the process of viral.



Few Spam It was Fair
Sometimes in desperation to find customers, online store owners do not hesitate tospamming.
Yes! Spamming is the single most annoying behavior in cyberspace. Some spammerstend to be ignorant and think spam is just natural for reasons "just ride through, if only interested in".
In theory, any form of electronic transmission of information without the consent of recipients of news, could be considered spam. That worry is not only improper behavior, but also possible damage to the image of an online business that just started construction.
Please, do not do spam!






Tidak ada komentar:

Posting Komentar